Client: Kings of Indigo
Kings of Indigo , founded in 2011, brings the best of both worlds in denim; the minimalistic beauty of pure Japanese denim and the characteristics of classical, American blue jeans. Kings of Indigo was ranked number 1 on sustainable denim brands by rank-a-brand. Design, Long lasting and sustainable innovation are central topics within the brand.
Kings of Indigo works on a production process that is totally sustainable, from raw cotton, until the finishing process. Next to the use of recycled and biological cotton they use alternative washing and finishing methods – laser, ozone en ice blast – to reduce waste and chemicals to a minimum.