Client: Kings of Indigo

Kings of Indigo , founded in 2011, brings the best of both worlds in denim; the minimalistic beauty of pure Japanese denim and the characteristics of classical, American blue jeans. Kings of Indigo was ranked number 1 on sustainable denim brands by rank-a-brand. Design, Long lasting and sustainable innovation are central topics within the brand.

Kings of Indigo works on a production process that is totally sustainable, from raw cotton, until the finishing process. Next to the use of recycled and biological cotton they use alternative washing and finishing methods – laser, ozone en ice blast – to reduce waste and chemicals to a minimum.

Kings of Indigo is a pioneer in making use of recycled cotton and new fabrics. The brand is sustainable since 2012 and a proud member of the Fair Wear-foundations to promote honest working conditions for all people working on creating the finished products.

Currently, the Kings of Indigo collections is sold at 350, carefully selected, retailers in 12 countries and online.

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