The PCM enables you to create a new product from scratch. You can set the category and subcategory for the new product via simple to use drop-down menus. After creation of the product you can enrich the content in the PCM. The product is also automatically created in the ERP and sales channels.

Often new products are created in the ERP. In these cases, the PCM automatically import the raw product data from the ERP, after which you can enrich the data in PCM. It is also possible to use additional data sources to automatically enter data from more than one system into the PCM. As soon as content is complete, it is pushed to all sales channels.