The PCM most important goals are to get all products to the sales channels quickly and efficiently. Quickly means that the PCM UI has many features to allow you to enter and manage the product content in the PCM. For example pulling in raw data from other systems like the ERP or PLM automatically. Exporting and importing product data in bulk increases both speed and efficiency. And because of the full integration of PCM with the sales channels, once you hit “complete” the product automatically is pushed to all channels, ready to sell.