what we have done

  • Design & UX
  • Realization of Salesforce Commerce Cloud webshop
  • Omnichannel strategy
  • Product Information Management
  • Order Management
  • Channel management

We have realized a completely new digital commerce environment for our customer stichd. The first webshop that we launched was Fuel for Fans, a multi-brand shop for Formula 1 ™ merchandising. In addition, we have launched the shops for McLaren, Haas F1 Team and Mercedes-AMG Petronas Formula One Team. With a hard deadline, namely the start of the new Formula 1 ™ season, there was an immediate challenge for Wolfpack and the stichd team. In addition, stichd's ambitions made it necessary to have a flexible and scalable digital commerce environment, so that the growing omni-channel needs and requirements can be increasingly met.



why we love this project


The platform is built on Salesforce Commerce Cloud, and also includes our Omnichannel Retail Platform, including Order Management, Product Information Management and Channel Management. This means that all inventory and catalog management is centrally arranged within the Salesforce platform for all brands for which Formula 1 ™ merchandising is  firmly established. In addition, the new content management functionality of Salesforce: Page Designer was also chosen. This allows Stichd to create content pages with a “drag & drop” functionality. And all of this was realised in record speed. Go ahead and have look at the Fuel for Fans webshop or the  Mercedes AMG F1 webshop.


about stichd


We work together with international A-brands to create exceptional products in the categories, underwear, socks, swimming clothing and motorsport merchandising. It is our goal to create experiences that matters because it connects our brands, retails and consumers, to understand their needs and to tailor our approach to that. That is how we make a difference.


Want to know more about  this solution?

Koen den Hollander

Koen den Hollander
Founder and CFO

+31 642747508

Back to overview