New webshop for O'Neill

We have developed the new webshop for O'Neill on the latest Salesforce SFRA reference architecture. This allowed O’Neill to use all the latest Salesforce features. We created a completely new webshop with the Salesforce AI solution Einstein. We also created a new connection with the Marketing Automation solution Marketing Cloud. For O’Neill we merged 5 separate realms into one global setup. The advantages of this change are: easier management from a business management perspective, easier management from a coding perspective (easier to maintain) and a consistent and future proof approach for all languages.

O Neill webshop


Why we love this project


It's always nice to work for an iconic brand like O'Neill. O'Neill has a long and rich history as a premium surf brand. And it was great to be able to build the new webshop and to be a part of their mission. O'Neill is really trying to make a difference to try to minimize our footprint on the ocean by several projects and working sustainable. So we also ran the Dam tot Dam loop together to raise money for the clean ocean project.

Webshop O'Neill

Have a look and go get some winter or summer gear


What we have done

  • Development of the webshop on Salesforce Commerce Cloud
  • Integrated with Salesforce Marketing Cloud
  • Integrations
  • Service Management

About O'Neill


O'Neill is originally a Californian surf wear and surfboard brand started in 1952 by Jack O'Neill. It moved down the coast from San Francisco to Santa Cruz by the end of the decade. Jack is credited to have invented the wetsuit, his son Pat the leash on the surfboard. The company logo symbolizes a breaking surf wave. O'Neill firmly believes in the power of nature to nourish our souls. Once you have felt it, you come back time and time again. It's always summer on the inside. 

Want to know more about  this solution?


Michel van Koekenberg
Founder and CEO
+31 610341063


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