Five Year Anniversary with Cape Union Mart

Our five-year partnership with Cape Union Mart shows just how committed we are to our customers and how our Omnichannel Retail Platform (ORP) can evolve alongside a growing business, providing the support needed to navigate the complex challenges found in the retail landscape. They’re our oldest customer in South Africa and one we love working with – here’s everything you need to get up to speed.

“ORP plays a critical role in our order fulfillment and delivery of the service our customers expect. Not only is it a great piece of middleware, but the whole Wolfpack team is honest and knowledgeable.”
Grant De Waal-Dubla, Group CIO & E-Commerce Executive, Cape Union Mart

About Cape Union Mart

Cape Union Mart is a leading outdoor and adventure retailer in South Africa and has been serving customers with quality gear and apparel for over 90 years. With a big network of stores and a strong online presence, the company has consistently pushed its omnichannel presence, particularly in recent years. As the world shifted dramatically during the pandemic in 2020, Cape Union Mart experienced an unprecedented surge in online demand, which meant it was on the hunt for technology that could support that growth.

“Cape Union Mart is an iconic client for us because of their vision and innovation. Grant and his team are always driving to improve, which makes the work challenging but incredibly rewarding.”
Koen den Hollander, CFO, Wolfpack

A Dynamic Order Management Layer

When Cape Union Mart first started looking for a solution, we were connected through a mutual contact at our client – Cow Hills. It’s always nice to get the nod from partners and so once we had an ‘in’ we definitely made the most of it. However, once 2020 hit, we became a lot more involved and there were a number of projects that we helped support to get Cape Union firing on all omnichannel cylinders.

Digital transformation has really taken hold at Cape Union over the past few years and there’s been a lot of background work to help support the replacement of other tools including both their warehousing and merchandising systems.

One of the key areas where we added value was in automating the entire returns process. This not only reduced the manual workload but also improved customer satisfaction – which is key in securing repeat business and lifting lifetime value. That reduction in manual work has helped free up key team members to focus on higher value-adding activities so in both the short and long term that’s a big win.

“Coming into a team of well-established experts was fantastic. It’s not often you find a third party that knows your business that well, but that’s exactly what I found with Wolfpack.”
Jeremy Hudson, Head of Applications, Cape Union Mart

A Relationship That Continues to Grow

Our relationship with Cape Union Mart is characterized by open communication and a shared commitment to doing our best. Regular check-ins and project scoping meetings mean that both teams are aligned and can address any challenges proactively.

When we chatted to Grant he summed it up perfectly when he said: “We can have a robust conversation with Wolfpack. They’re honest and upfront, and that makes it easier to move forward, always knowing the commitment is there. We’re excited about what’s coming next and look forward to continuing our work together.”

If you’re looking to revolutionize your retail operations and achieve omnichannel success, contact Wolfpack today. Our expertise and dedication to your growth can help your business.