For Open32 wolfpack DCS implemented the saleforce commerce cloud predictive recommendation module. Within this solution, numerous datapoints are use to give consumers real-time personalized product suggestions as they shop the webstore. Datapoints that are used include buying behaviour, clicks, searches.
After succesfull implementation in the webstore, wolfpack-DCS also implemented the predictive recommendations in the e-mails of Open32. As a result, e-mails are transformed to be truly personal which strongly increased the conversion rate.