Project: A new shopping experience
for Men at Work
For Men at Work we developed an iOS and Android mobile app. First of all, we provided an extensive sorting and filtering function to reach out to desired products as fast as possible. The new setup provided Men at Work the option to push content to their customers. Geo-based, interaction and conversion based promotions, track & trace and much more. Customers are given the functionality to add items to a wishlist, allowing the app to match similar looks with related products within the app. The loyalty program is fully integrated, shopping credits can be utilized in the app, webstore and also at the physical stores.
As a result of the new app, Men at Work now has:
- Higher involvement of customers
- Increased focus on mobile
- Made big steps in personalisation of content
- Achieved over 100.000 app downloads