Connect to market places
Market places like Amazon, Bol and Zalando have huge customer bases and thus provide a big opportunity for extra sales. They also form a source of new customers, customers not yet familiar with your brand or products. The OMS (and PIM) of wolfpack enable sales on market places. Directly or via a market place aggregator.
Getting started on market places, and maintaining the product and order feeds up-to-date can be a lot of hassle. The OMS (and PIM) reduces hassle and increases time to market.