How ORP Streamlines Omnichannel Retail Operations

Centralizing and automating product content management. That’s a bit of a mouthful, but it’s also a huge benefit for omnichannel retailers looking to work smarter, not harder. It also happens to be one of the things that ORP does best. If you want to slash your team’s manual workload and become more customer-centric – this is exactly what you’re looking for. Seriously, it could be a game changer for your business.

 

Backend ops don’t have to be a drain

The efficiency of any retail operation is going to define how profitable and sustainable it can be. For that reason, it’s almost certainly at the front of your mind most of the time. But do you know how much time and effort is spent grappling with the manual generation and updating of product content across all the systems you have, like your PIM, web shops, ERP, and in-store systems? 

Generally speaking, most retailers have a fragmented approach that has grown organically as they’ve added more channels to their operations. While it makes sense that this can easily happen, it adds a huge amount of manual work to your team and is at constant risk of creating errors or inconsistencies throughout your omnichannel operation.

Our Omnichannel Retail Platform (ORP) addresses these challenges head-on. By centralizing and automating product content management, ORP significantly reduces the need for manual input. The platform integrates with existing systems, ensuring that product information, whether it's textual content or images, is updated everywhere, all at once. But what are some of the specific benefits your whole business can get from your implementing ORP?

 

Improving customer service efficiency

On the customer service front, staff often find themselves switching between multiple systems to access information like discount policies, refund possibilities, and customer order history. This not only slows down service delivery but also hampers staff productivity. 

ORP simplifies this by consolidating all necessary order information into a single, accessible platform. Customer service representatives can easily offer discounts or process refunds without having to navigate through separate ERP and webshop systems.

 

Automating order and stock management

One of the most labor-intensive aspects of retail is order management. ORP automates this process, eliminating the need for manual intervention. This automation extends to stock management – an area where traditional manual processes are genuinely completely bloated. 

Handling returns is often a cumbersome process for retailers, especially when it involves logging into payment providers and manually calculating refunds for partial returns. ORP automatically processes returns and integrates them into the ERP system.

By guaranteeing real-time updates and accurate stock information, ORP streamlines inventory management, making it more efficient and less prone to errors.

 

Streamlining in-store operations

Even in physical stores, if the Point of Sale (PoS) systems are not integrated well with the central system, in-store staff might have to dial into different systems or contact the head office for customer order information. 

ORP’s integration ensures that each and every system communicate effectively, enabling in-store staff to handle everything themselves. That’s better for your customers, team, and your bottom line.

 

Good for everyone

The benefits of ORP can be felt across a retail organization, from the eCommerce team to Merchandising, Marketing, Operations – the list goes on. Greater control, greater consistency, less work, and a better customer experience. That is genuinely what you can expect if you implement ORP. 

If you’re in any way responsible for retail operations, across lots of different channels, then increasing efficiency is almost certainly a key objective for you. Well, here’s your solution. ORP.

ORP can be implemented in a matter of weeks. So why wait any longer to get started? Wolfpack is here to help when you’re ready.

 

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