O’Neill is originally a Californian surf wear and surfboard brand started in 1952 by Jack O’Neill. It moved down the coast from San Francisco to Santa Cruz by the end of the decade. Jack is credited to have invented the wetsuit, his son Pat the leash on the surfboard. The company logo symbolizes a breaking surf wave. “O’NEILL” and the “Wave logo” are trademarks registered worldwide.
In May 2007 the ownership of the brand was sold to Logo International B.V. a private company headquartered in The Netherlands. The company produces wetsuits, performance water and snow sports inspired apparel for young adults, and lifestyle apparel. The products are distributed to 86 countries worldwide, some by licensed distributors.